OEM

OEM Turns Payment Friction Into Dealer Acceleration With Redbridge

A large original equipment manufacturer (OEM) with a national dealer network sought to modernize its sales infrastructure by enabling a more scalable and consistent e-commerce payment experience. The dealer ecosystem included independent operations of varying sizes and digital maturity levels, resulting in fragmented processes that limited the OEM’s ability to grow online sales. The organization needed a solution that could support its dealers, reduce operational complexity, and create a streamlined payment environment across the entire network. 

The OEM engaged Redbridge to evaluate its payment setup and design a more unified approach that would support both the OEM and its independent dealers. The objective was to reduce manual processes, simplify payment operations, and introduce a scalable model capable of supporting the company’s multi-year growth targets. 

Challenge

The OEM’s decentralized dealer structure created significant inconsistencies in how dealers processed payments. Although some larger dealers had internal resources to manage digital operations, many smaller and more rural dealers lacked the infrastructure to support online sales channels. This disparity slowed network-wide adoption of e-commerce and prevented the OEM from providing a unified customer experience.

Incoming orders often required manual handling to ensure accurate payment remittance, increasing operational burden on the OEM and limiting its ability to scale efficiently. Each dealer managed payments independently, using different tools, workflows, and processes, leading to higher operational friction and limited visibility across the network.

To grow online sales and support its dealer ecosystem, the OEM needed a modern, scalable payment approach that would reduce manual work, streamline dealer involvement, and create a uniform foundation for digital transactions.

Solution

Redbridge introduced the OEM to a payment facilitation model designed to centralize and streamline dealer transactions. This approach enabled the OEM to manage payments more effectively while giving dealers access to a consistent, structured solution that removed the burden of supporting independent operations.

As part of the engagement, Redbridge evaluated marketplace technology options to identify the best-fit solution at the most cost-effective rate for the dealer network. The analysis considered platform capabilities, onboarding efficiencies, compliance requirements, and long-term scalability.

Redbridge also equipped the OEM with best practices in antifraud and chargeback management to strengthen protections across the payment ecosystem. The resulting model reduced operational variability, improved process consistency, and created a more cohesive dealer and customer experience.

Results

Dealer network adoption increased significantly

The streamlined payment facilitation model enabled dealers of all sizes to participate more easily in e-commerce, supporting faster adoption of the OEM’s digital channel.

Customer satisfaction improved across the network

A consistent and reliable payment experience reduced friction for end customers, contributing to a stronger customer journey across both large and small dealers.

Sales performance projected to reach one billion dollars

With increased dealer participation and improved operational efficiency, the OEM’s digital sales trajectory aligned with its five-year projection to reach one billion dollars in revenue.