"Redbridge has enabled us to significantly accelerate our market access and better position our pricing, thus optimizing our financing costs."
Assignment Overview
- NEU CP and NEU MTN programs set up as part of JCDecaux’s €800 million acquisition of APN Outdoor in Australia
Objectives
- Align the post-acquisition maturity profile with JCDecaux’s solid free cash flow generation
- Implementation of NEU CP and NEU MTN programs in order to leverage at least €200 million from NEU CP during the closing week of the acquisition
Results
- NEU CP and NEU MTN programs implemented in four weeks
- This rapid implementation made it possible to leverage over €300 million from NEU CP before finalizing the acquisition
- Broadened the investor base and diversified funding sources
- Optimized cost, at market conditions
Methodology
- Four processes running concurrently
- Contact the Banque de France to set up the programs
- Consultation, negotiation and contractualization with the dealers and domiciliary agents
- Implementation of a swingline with the banks in the pool in order to strengthen liquidity
- Program marketing and support during the first transmissions
Redbridge’s added value
- Organization and coordination of the entire project
- Preparation of financial documentation and management of the Banque de France process
- Support during consultations with dealers and domiciliary agents
- Meeting co-facilitation (agents, Banque de France)
- Drafting the credit memo for the sales force
- Drafting and negotiation of contracts
- Critical monitoring of target pricing
- Providing market and key player knowledge that enabled the transaction to be implemented in record time