"Redbridge has enabled us to significantly accelerate our market access and better position our pricing, thus optimizing our financing costs."

David Bourg
General Manager, Finance and Administration

Assignment Overview

  • NEU CP and NEU MTN programs set up as part of JCDecaux’s €800 million acquisition of APN Outdoor in Australia


  • Align the post-acquisition maturity profile with JCDecaux’s solid free cash flow generation


  • Implementation of NEU CP and NEU MTN programs in order to leverage at least €200 million from NEU CP during the closing week of the acquisition


  • NEU CP and NEU MTN programs implemented in four weeks
  • This rapid implementation made it possible to leverage over €300 million from NEU CP before finalizing the acquisition
  • Broadened the investor base and diversified funding sources
  • Optimized cost, at market conditions


  • Four processes running concurrently
  • Contact the Banque de France to set up the programs
  • Consultation, negotiation and contractualization with the dealers and domiciliary agents
  • Implementation of a swingline with the banks in the pool in order to strengthen liquidity
  • Program marketing and support during the first transmissions

Redbridge’s added value

  • Organization and coordination of the entire project
  • Preparation of financial documentation and management of the Banque de France process
  • Support during consultations with dealers and domiciliary agents
  • Meeting co-facilitation (agents, Banque de France)
  • Drafting the credit memo for the sales force
  • Drafting and negotiation of contracts
  • Critical monitoring of target pricing
  • Providing market and key player knowledge that enabled the transaction to be implemented in record time
Receive our publications

Select your location