"After informing us early on about the opportunities provided by the NEU CP market, Redbridge skillfully supported us until our program was in place."

Corinne Madar
Director of Financial and Tax Affairs at Clarins Group

Engagement Overview

  • Implementation of the first Negotiable European Commercial Paper (NEU CP) of an unlisted mid-cap company with a short-term rating

Objectives

  • Assist with the adoption of the NEU CP and the selection of an appropriate rating system
  • Solidify the project’s parameters and ensure its success
  • Choose the dealer pool and domiciliary agent for the program in an unbiased manner, while preserving the company’s relationships with its banking partners
  • Ensure that the project has a solid foundation and leads to outstanding results

Results

  • Program of up to €200m ($220.6m)
  • Designed a program with a short-term rating
  • Program received an SR1 rating from the French credit rating agency Spread Research
  • Selected three placement agents – CACIB, CIC and SG – from the bank pool, bringing together the underwriting needed to launch the project
  • Inaugurate mid-March issuance of €60m ($66.2m) at very competitive prices

Methodology

  • Managed the process composed of three main players: agents, rating agencies, and Banque de France
  • Personalized the approach with the selected banks to account for any previous relationships, bank motivations, and their ability to support at launch
  • Developed the sales credit memo, which better ensures market adherence to the program and fair positioning of coupon/maturity balance

Value Added by Redbridge

  • Developed an innovative approach (NEU CP rated by an alternative agency) and promoted it both internally and externally
  • Interacted with all parties (i.e., Banque de France, banks, agents, lawyers)
  • Provided expertise in the optimal issuance levels (coupon/maturity), which will ensure a successful launch, while maintaining competitive conditions for the issuer
  • Worked with and supported project teams, including during the post-growth phase
Data for Stronger Banking Relationships

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