Redbridge recently hosted a roundtable discussion on the theme of banking relationships. Three guests: Jean-Christophe Sautereau, Director of Treasury and Financing at SMCP; Chloé Audrin, Director of Financing and Banking Relationship Management at Air Liquide; and, from the banking side, Arnaud Morgant, Head of Corporate Clients at Société Générale Corporate & Investment Banking (SGCIB), shared their views on some of the most important issues.
At SMCP, Jean-Christophe Sautereau regards relationships with banks as strategic partnerships founded on transparency. His group allocates its cash management activities to banks based on their lending commitments. “It’s about acknowledging mutual interests: the company must be fair,” explained the Head of Treasury and Financing, who oversees a financing pool consisting of 13 banks. In his role he also collaborates with six other banks that do not finance the group to help meet its local treasury needs, particularly cash remittances.
The company perspective: measuring and evaluating the relationship
At Air Liquide, banking relationships are governed by the principle of allocating ancillary business based on lending commitments. Chloé Audrin uses an advanced quantitative tool to analyze these relationships.
“RAROC, or Risk-Adjusted Return on Capital, is a metric that assesses the estimated profitability of Air Liquide’s banking relationships. For each bank we partner with, it calculates the bank’s profitability of its activities with the Group by determining the revenue and net margin generated per euro of capital requirement mobilized. This comprehensive analysis covers all the banking products and services we use. We conduct the analysis in the first quarter of every year using data from the previous year,” she explained.
Audrin shares her findings with all decision-makers within Air Liquide, presenting them with a highly visual graph that makes clear the commitments, profitability and business volumes associated with each banking partner.
Air Liquide complements this analysis with a qualitative assessment conducted across the Group’s various departments that work with partner banks. This assessment evaluates criteria such as the banks’ geographical presence, understanding of the Group’s needs and approach to social and environmental responsibility. The combined qualitative and quantitative efforts involved require the equivalent of one-and-a-half full-time staff members over a three-month period.
“Not every company is willing or able to undertake the same amount of work, but it is always possible to establish a quantitative monitoring process for banking relationships. The key is not that the model is perfectly accurate or comprehensive, but that it is consistent and enables us to make meaningful comparisons between banks,” she concluded.
SMCP does not conduct such detailed analysis as Air Liquide, but Jean-Christophe Sautereau shares a similar perspective: “We need to be able to make it clear to our top management which banks are generating the greatest added value. Our quantitative monitoring relies on statistics covering flows and compliance with banking quotas based on allocated credit lines, applying different weights to various instruments such as guarantees, forex and overdrafts”, he explained.
The banks’ perspective – what they are looking for?
Arnaud Morgant outlined the key factors driving credit decisions and pricing at banks in general, and SGCIB in particular. These include revenues, broken down by type and tracked by customer on an annual or even quarterly basis; and the consumption of capital, assessed in terms of Risk-Weighted Assets (RWA). RWA is influenced by the customer’s credit rating, the maturity of the financing or market transaction, and the type of loan, such as market guarantees or financing.
Deposits and ancillary business, such as cash management, are also factored into the analysis. Finally, alignment with the bank’s CSR policy is becoming increasingly important, according to Arnaud Morgant, and plays a significant role. So to do the history of the relationship and customer satisfaction, measured in terms of Net Promoter Score, which SGCIB has been using for several years.
The profitability of the relationship naturally plays a crucial role in financing decisions. “A bank cannot sustain a long-term relationship that is unprofitable overall. However, the decision to participate in a financing operation is not made solely on the basis of the risk/return ratio of the operation or the overall profitability of the relationship,” he explained.
If a relationship is deemed likely to prove unprofitable, key considerations for the bank include: is the low overall profitability due to structural reasons, or is there potential for improvement? What alternative options does the customer have if the bank declines? And finally, is this a strategic operation that the bank cannot afford to turn down?
Understanding your bank rating
A balanced banking relationship undeniably relies on thorough mutual understanding of the objectives and processes of the two financial partners involved. In addition to factors such as the allocation of ancillary business, a company’s bank rating is a fundamental element that is often overlooked in discussions with bankers.
As Arnaud Morgant highlighted, this rating plays a critical role. It directly influences the decision whether to provide credit: the higher the perceived risk, the more senior the decision-making body required. It also has a significant effect on the amount of capital mobilized through the calculation of RWA, which impacts pricing and, ultimately, the bank’s return on equity.
However, a live survey conducted during the round table revealed that half of the treasurers that responded were unaware of their internal bank rating, and another quarter only had partial knowledge of it. According to David Laugier, Chief Operating Officer at Redbridge and moderator of the discussion, “There is no doubt that internal ratings should be systematically requested and form the basis for discussions with the bank”.
Redbridge’s debt advisory team frequently observes discrepancies between the ratings assigned by different banks to the same company of up to three notches. These different ratings can have significant consequences, particularly in the context of major loan syndications. From this perspective, aligning lenders’ perceptions of the risk a company involves with the actual risk is vital to effectively manage the company’s banking relationships.